Impacting your bottom line, online.

RCA Records retained NMS to leverage the enormous popularity of American Idol with online audiences for "A Moment Like This," the debut single from American Idol champion Kelly Clarkson.

Goal: Create online buzz about "A Moment Like This" through communications with target online demographics to drive overall album sales.

Real Result: The album hit #1 faster than any recording in the past 20 years and outsold the rest of the chart's Top 20 combined by a margin of 7 to 1.

Orbitz signed on NMS to raise customer awareness of their launch and online travel service with their most important target audience, online travel consumers.

Goal: Position Orbitz as the turn-to online travel site with the most and cheapest fares in the industry.

Real Result: Orbitz proved to be the largest and most successful (measured by revenues) online service launch in all of 2001 and continues to be one of the industry leaders in online travel.

Cyberonics, a publicly traded medical device company, retained NMS to create an implement an twelve-month online word-of-mouth marketing campaign to promote and protect the company and their revolutionary VNS Therapy System.

Goal: Get knowledge into the hands of Cyberonics' target audience, refractory epilepsy patients, about this innovative life enhancing treatment.

Real Result: NMS increased online consumer awareness about Cyberonics and VNS by 420%. Overall sales of the product increased, yielding higher quarterly earnings for Cyberonics.

Burger King Corporation engaged NMS to help their management and consumer relations team understand consumer perceptions and alert parents, kids and consumers about a recall of Burger King's Pokemon Pokeball toys.

Goal: Get critical information about the recall into the hands of concerned customers in real-time to help prevent accidents involving the toys.

Real Result: The recall proved to be the largest toy recall in history. NMS' innovative one-on-one corporate communications strategy instantly reached millions of concerned parents and earned Burger King praise from both customers and the Consumer Products Safety Commission.